Course Overview
This program introduces learners to the fundamental principles of strategic management. It emphasizes the role of strategy in organizational success, the basics of environmental analysis, and the importance of aligning resources with long‑term goals. Participants will gain a practical understanding of how strategies are developed, implemented, and evaluated at an entry level, preparing them for further study or junior roles in management.
Qualification Details
| Qualification Title | Level 2 Award in Strategic Management |
|---|---|
| Total Credits | 10 |
| Guided Learning Hours | 100 |
| Qualification Time | 100 |
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Introduction to Strategic Management Defines strategy, its importance, and the role of managers in strategic planning.
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Vision, Mission, and Organizational Goals Explains how to set clear objectives and align them with organizational purpose.
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Environmental Scanning and Analysis Introduces tools such as SWOT and PESTLE for analyzing internal and external environments.
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Competitive Advantage and Positioning Reviews basic concepts of competitive strategy and market positioning.
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Resource Allocation and Strategic Choices Covers how organizations allocate resources to achieve strategic objectives.
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Strategy Implementation Basics Explains the processes of putting strategies into action, including communication and coordination.
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Monitoring and Evaluating Strategy Introduces performance measurement and feedback mechanisms for strategy review.
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Leadership and Decision‑Making in Strategy Highlights the role of leadership and decision‑making in shaping strategic outcomes.
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Ethics and Corporate Responsibility in Strategy Reviews the importance of ethical considerations and sustainability in strategic management.
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Practical Case Study in Strategic Management Applies knowledge to a real‑world scenario, reinforcing problem‑solving and decision‑making skills.
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Builds foundational knowledge of strategic management principles
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Enhances ability to analyze environments and set organizational goals
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Strengthens decision‑making and leadership skills
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Provides practical tools for implementing and evaluating strategies
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Offers recognized certification to support career progression in management
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Entry‑level managers and supervisors
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Business students seeking foundational strategy knowledge
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Professionals preparing for higher‑level management qualifications
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Entrepreneurs and small business owners
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Junior staff aspiring to management roles
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Assessment Type: Written exam + case study
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Format: MCQs, short answers, and applied case study analysis
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Total Questions: 50 theory + 1 case study
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Passing Score: 70%
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Duration: 90 minutes (written) + 1 week (case study submission)
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Certification: Level 2 Award in Strategic Management Certificate
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