Level 2 Award in Marketing Management
Empowering professionals through accredited international qualifications.
Explore Other CoursesCourse Overview
This program introduces learners to the core principles of marketing management. It emphasizes the role of marketing in business success, the fundamentals of consumer behavior, and the use of promotional tools. Participants will gain practical knowledge to support entry‑level marketing roles and prepare for further study in business and marketing.
Qualification Details
| Qualification Title | Level 2 Award in Marketing Management |
|---|---|
| Total Credits | 10 |
| Guided Learning Hours | 100 |
| Qualification Time | 100 |
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Introduction to Marketing Management Defines marketing, its functions, and its importance in business growth.
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The Marketing Environment Reviews internal and external factors influencing marketing decisions.
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Consumer Behavior Basics Explains how customer needs, preferences, and buying behavior shape marketing strategies.
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Market Research and Data Collection Introduces simple research methods, surveys, and data interpretation.
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Marketing Mix (4Ps) Fundamentals Covers product, price, place, and promotion as the foundation of marketing.
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Branding and Product Positioning Explains how to build brand identity and position products in the market.
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Promotional Tools and Techniques Reviews advertising, sales promotion, public relations, and digital channels.
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Customer Relationship Management (CRM) Highlights the importance of building and maintaining long‑term customer relationships.
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Ethics and Social Responsibility in Marketing Discusses ethical marketing practices, sustainability, and corporate responsibility.
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Practical Case Study in Marketing Management Applies knowledge to a real‑world scenario, reinforcing decision‑making and problem‑solving skills.
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Builds foundational knowledge of marketing management principles
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Enhances ability to analyze markets and understand consumer behavior
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Strengthens practical skills in branding, promotion, and CRM
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Provides tools for ethical and socially responsible marketing
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Offers recognized certification to support career progression in marketing and business
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Entry‑level marketing assistants and coordinators
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Business students seeking foundational marketing knowledge
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Entrepreneurs and small business owners
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Professionals transitioning into marketing roles
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Individuals preparing for higher‑level marketing qualifications
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Assessment Type: Written exam + case study
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Format: MCQs, short answers, and applied case study analysis
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Total Questions: 50 theory + 1 case study
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Passing Score: 70%
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Duration: 90 minutes (written) + 1 week (case study submission)
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Certification: Level 2 Award in Marketing Management Certificate
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