Level 3 Certificate in Marketing Management

Course Overview

This program provides learners with intermediate‑level knowledge and skills in marketing management. It emphasizes strategic planning, digital marketing, consumer insights, and brand development. Participants will gain the ability to design, implement, and evaluate marketing campaigns that align with organizational goals and market demands, preparing them for supervisory roles or advanced study in marketing.

Qualification Details

Qualification Title	Level 3 Certificate in Marketing Management
Total Credits	35
Guided Learning Hours	350
Qualification Time	700

Principles of Strategic Marketing Explains how marketing strategies align with business objectives and competitive positioning.
Consumer Insights and Market Segmentation Covers advanced consumer behavior analysis, segmentation, targeting, and positioning.
Marketing Research and Data Analytics Introduces qualitative and quantitative research methods, surveys, and interpreting data for decision‑making.
Brand Development and Management Explains brand identity, equity, and strategies for building strong, recognizable brands.
Integrated Marketing Communications (IMC) Reviews advertising, PR, sales promotion, and digital channels as part of a unified strategy.
Digital and Social Media Marketing Explores SEO, content marketing, paid ads, and social media engagement strategies.
Product and Service Innovation Introduces product lifecycle management, innovation strategies, and customer‑driven design.
Pricing Strategies and Value Creation Covers competitive pricing, value‑based pricing, and psychological pricing approaches.
Global Marketing and Cross‑Cultural Considerations Reviews international marketing strategies, cultural adaptation, and global branding.
Applied Case Study in Marketing Management Learners apply knowledge to a real‑world scenario, reinforcing campaign design and evaluation skills.

Builds intermediate knowledge of marketing strategy and consumer insights
Enhances ability to design and manage integrated marketing campaigns
Strengthens digital marketing and social media management skills
Provides practical tools for brand development and global marketing
Offers recognized certification to support career progression in marketing and business

Marketing assistants and coordinators advancing to supervisory roles
Business professionals seeking deeper marketing expertise
Entrepreneurs and small business owners managing their own marketing
Students progressing from Level 2 Marketing Management
Individuals preparing for higher‑level qualifications in marketing and strategy

Assessment Type: Written exam + case study + project
Format: MCQs, short answers, applied case study, and marketing campaign project
Total Questions: 60 theory + 1 case study + 1 project
Passing Score: 70%
Duration: 2 hours (written) + 3 weeks (project submission)
Certification: Level 3 Certificate in Marketing Management

Level 3 Certificate in Marketing Management

Course Overview

Qualification Details

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