Level 4 Diploma in Marketing Management

Course Overview

This diploma program provides learners with advanced knowledge and applied skills in marketing management. It emphasizes strategic marketing, digital transformation, global branding, and data‑driven decision‑making. Participants will gain the expertise to design, implement, and evaluate complex marketing strategies, preparing them for managerial roles or further study at higher levels of business and marketing.

Qualification Details

Qualification Title	Level 4 Diploma in Marketing Management
Total Credits	50
Guided Learning Hours	500
Qualification Time	500

Strategic Marketing Planning Explains how to develop long‑term marketing strategies aligned with organizational goals.
Advanced Consumer Behavior and Insights Reviews psychological, cultural, and social factors influencing buying decisions.
Marketing Research and Analytics Covers advanced research methods, big data, and marketing performance metrics.
Brand Strategy and Global Positioning Explains brand equity, international branding, and positioning in competitive markets.
Integrated Marketing Communications (IMC) Reviews campaign planning across traditional, digital, and experiential channels.
Digital Marketing Strategy Explores SEO, SEM, content marketing, influencer strategies, and digital advertising.
Product and Innovation Management Introduces product lifecycle strategies, innovation frameworks, and market adaptation.
Pricing and Value Creation Covers advanced pricing models, value‑based strategies, and competitive pricing.
Global Marketing and Cross‑Cultural Management Reviews international trade, cultural adaptation, and global market entry strategies.
Capstone Project in Marketing Management Learners design and present a comprehensive marketing strategy for a real or simulated business.

Builds advanced expertise in strategic and digital marketing
Enhances ability to analyze markets and consumer insights at a higher level
Strengthens brand management and global marketing skills
Provides practical tools for campaign planning and performance measurement
Offers recognized certification to support career progression into senior marketing roles

Marketing managers and supervisors
Business professionals advancing from Level 3 Marketing Management
Entrepreneurs and business owners expanding into competitive markets
Professionals preparing for senior roles in marketing and brand management
Learners seeking progression to postgraduate or executive‑level marketing qualifications

Assessment Type: Written exam + project submission + presentation
Format: MCQs, short answers, applied case study, and capstone project
Total Questions: 80 theory + 1 case study + 1 project
Passing Score: 70%
Duration: 3 hours (written) + 4 weeks (project submission)
Certification: Level 4 Diploma in Marketing Management

Level 4 Diploma in Marketing Management

Course Overview

Qualification Details

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